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Why Advertise on WMAL?

High Percentage of Loyal Listeners: Loyal listenership equals results for advertisers.

Environment: While all news stations are pass-through stations, WMAL delivers news, information, commentary, and analysis.  The effects of this environment are higher frequency and better advertising results.

Highest Number of Exclusive Advertisers Among All Stations: When businesses budget for only one station, time and time again, they choose WMAL.

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CUMULUS MEDIA is an audio-first media company delivering premium content to over a quarter billion people every month — wherever and whenever they want it.

CUMULUS MEDIA engages listeners with high-quality local programming through 410 owned-and-operated radio stations across 86 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across nearly 7,300 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the CUMULUS Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking.

CUMULUS MEDIA provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. CUMULUS MEDIA is the only audio media company to provide marketers with local and national advertising performance guarantees.